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Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... or whatever you like.
There are many similar sample content placeholders across the store. All editable from Theme Editor.
Purpose: The definition: The reason for which something exists or is done, made, used, etc. An intended or desired result; end; aim; goal. Determination; resoluteness. Synonyms: Function, expectation, direction, aspiration....